The Onion’s Approach to Creating Content Their Audience Will Love
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
Eric Munn, Social Strategist of Onion Labs, says The Onion looks at content in two ways. First, when they have a great idea, how to push that out across platforms. And second, what can they do on a particular platform that The Onion’s audience would love.
Facebook is great for funny headlines, Instagram for entertaining photos, and Snapchat and Periscope for real-time video. This approach keeps audiences engaged and eager to see what The Onion is doing on social.
BrainCandy is a series of 60 second videos, which explain the hidden features of everyday platforms, as well as little-known tech tips, tricks and hacks to help digital professionals live better and work smarter.
To view more BrainCandy videos, visit: http://getbraincandy.co
Sign up here to receive the BrainCandy newsletter with five new videos designed to help you win the Internet. Be better at tech, with BrainCandy!
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.