The Onion’s Approach to Creating Content Their Audience Will Love

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Eric Munn, Social Strategist of Onion Labs, says The Onion looks at content in two ways. First, when they have a great idea, how to push that out across platforms. And second, what can they do on a particular platform that The Onion’s audience would love.

Facebook is great for funny headlines, Instagram for entertaining photos, and Snapchat and Periscope for real-time video. This approach keeps audiences engaged and eager to see what The Onion is doing on social.


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Tyler Becker

Director of Content, Social Media Week


Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.

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