Strategic Thinkers Ask “What If” to Truly Affect Change in Their Organization



Your intentions could be the same, but the wording of your question is hugely important. Asking “what is” has an operational connotation, whereas “what if” alludes to curiosity, eagerness, and challenging the status quo. That’s exactly what Kristopher Bober of Accenture Digital believes, and to drive change, you need to ask “what if” to your team.


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Kristopher Bober (Sr. Manager, Accenture), explains why asking “what if” is essential to strategic thinkers and organizational leaders. Asking “what if” allows your team to take calculated risks, measure the results, and learn from tests. hen, these “what if” leaders need to communicate the learnings throughout the company to impact positive change.


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