Strategic Thinkers Ask “What If” to Truly Affect Change in Their Organization

Social Media Week

Your intentions could be the same, but the wording of your question is hugely important. Asking “what is” has an operational connotation, whereas “what if” alludes to curiosity, eagerness, and challenging the status quo. That’s exactly what Kristopher Bober of Accenture Digital believes, and to drive change, you need to ask “what if” to your team.

24 days until SMW Chicago. Watch live or on-demand. Activate free trial now!

Kristopher Bober (Sr. Manager, Accenture), explains why asking “what if” is essential to strategic thinkers and organizational leaders. Asking “what if” allows your team to take calculated risks, measure the results, and learn from tests. hen, these “what if” leaders need to communicate the learnings throughout the company to impact positive change.


About BrainCandy

BrainCandy is a series of 60 second videos, which explain the hidden features of everyday platforms, as well as little-known tech tips, tricks and hacks to help digital professionals live better and work smarter.

To view more BrainCandy videos, visit:

Sign up here to receive the BrainCandy newsletter with five new videos designed to help you win the Internet. Be better at tech, with BrainCandy!

Image Credit: The Guardian

Tyler Becker

Director of Content, Social Media Week


Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.

Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.