10 Social Media Tips for the Real Estate Industry



You may have social accounts and are involved with community events, but if you haven’t learned to apply social media to further connect with your clients, you need to make some changes to your social strategy.


Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!

If you’re a real estate agent who hasn’t yet learned the art of digital marketing, the concept of sharing your brand on social media might be a little daunting. However, as you’ve likely been told before, social media is one of the most lucrative outlets for spreading the word about any properties you may have on the market.

You may have created accounts and gotten involved with community events, but if you haven’t learned to apply social media to further connect yourself with your clients, you need to make some changes to your social strategy.

Fortunately, there are a few things you can try, including the following:

1. Design Your Social Pages

Get away from the use of personal social media profiles for this one. Instead, set up a business page on Twitter, Facebook, Google+, LinkedIn, Pinterest, YouTube, and any other social platform you think will be useful. Don’t forget to complete your profile information and post high quality images to successfully optimize your pages for SEO.

2. Keep Things Local

Since you’re focusing on selling property in specific locations, post about things happening locally. Update your followers on recent events and activities happening in the area. Just remember to highlight the positive and downplay the negative, to avoid damaging the perception of the neighborhood.

3. Update with Images

Images are the most engaging type of content on social media, and they certainly speak more than words. Along with updating clients about certain properties and neighborhoods with blog content, also update with images to keep followers engaged.

4. Host Contests

Any kind of contest, giveaway, or special discount is a great way to promote engagement with clients. It helps to solidify your relationships with your clients and generate more loyal customers.

5. Carry on Conversations

Show that you value your clients, both in person and on social media, by engaging with their comments, questions, and thoughts. Mention clients by name to make them feel more “at home” on your social media pages.

6. Post Listings

You don’t have to reserve your listings for listing sites like Airbnb, Zillow, and Realtor. You can also post them on your various social media pages. This eliminates the middle man, and facilitates direct contact between you and your potential clients.

7. Use Geo-Targeted Ads

Facebook, in particular, has introduced new data metrics that make it possible to deliver your ads to a certain region and audience. Based on demographics, it can send geo-targeted ads, so that your ads make it to the people who actually want to purchase or rent a property. It’s a great way to generate conversions.

8. Utilize Hashtags

Hashtags have become a universal album for social pages. When used, they group tweets and posts into one place, making it easy for users to find posts about a particular topic.

9. Have a Content Strategy

Your social campaign can’t hope to survive without a solid content strategy. This should include content that’s highly relevant to your brand, neighborhood, and audience. Tips and tricks, educational posts, how-tos, and buying guides are highly useful for social purposes.

Include a schedule for posting this content, so it reaches the right people at the right time, and has the most impact on your followers. Scheduling reposts or retweets is an important part of this strategy, since it helps you reach a wider audience with your content.

10. Measure Your Efforts

Overall, it’s important to know how well your strategy is working – and you’ll need a method for measuring your efforts. Use tools like HootSuite Analytics and metrics information within the social platforms, like Facebook Insights and Twitter, to tell you how often your post has been shared, liked, commented on, retweeted, and more.

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here