Facebook’s Mobile Ad Revenue Reaches $13 Billion and Shows No Signs of Stopping
At one point, Facebook was just an idea. Zuckerberg wanted to socialize the web, and since that moment of inspiration, the building blocks were set over and over again to where we are today. Now, Facebook brings in $13 billion, and that’s just through mobile ads.
In just three years, Facebook went from nearly $0 to $13.2 billion in mobile ad revenue (via The Motley Fool).
In Q2 of of 2012, 3% of Facebook’s total revenue came from mobile. Last quarter, Q4 of 2015, mobile accounted for 80% of their total revenue. That’s quite the increase in a short amount of time. It wasn’t long ago that people criticized Facebook for a lackluster mobile experience, where concerns grew louder and louder around the company’s vision.
Clearly, Zuckerberg knew exactly what he was doing, and now, they have the dollars to prove it.
Facebook is officially a mobile juggernaut, extending well beyond its standalone app too. They own WhatsApp, they own Instagram, they own Messenger. They’re thinking big picture with investments in 360-degree video, artificial intelligence (Facebook M), virtual reality (Oculus), and Internet.org.
It will be exciting to see how Zuckerberg and his teams plan to monetize Messenger and other Facebook owned products. We’re already seeing an increase in ads in our Instagram feeds, and it might not be long before that $13.2 billion number gets even higher.
Sign up here for our weekly digest of top articles, industry news, and conference announcements
February’s edition of Social Media Week is almost here. Learn more about how you and your organization can get involved this February 22-26
More on Facebook: Facebook Changes Its Newsfeed Algorithm To Reduce Clickbait Headlines
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.