20 Highlights of What’s Happening During February’s Edition of #SMW16



Social Media Week kicks off this February 22-26 in four cities around the globe. See what’s lined up for SMW in Jakarta, Hamburg, Lagos, and New York, and learn more about the conversations taking place around technology, business, and human connectivity.

With over 70,000 physical attendees joining us every year, 5,000 speakers, and more than 1 million people connecting through social and mobile, we’re thrilled for Social Media Week in 2016 to return this February 22-26.

Four cities will play host to #SMW16 this month, including Jakarta, Hamburg, Lagos, and New York. Each of the four cities will bring together leaders from around the globe for a week of important conversations on the future of technology and human connectivity in our digital-first world.

The conversations taking place range from data, analytics, paid media, video storytelling, content marketing, mobile messaging, virtual reality, ad-blocking, growth marketing, television, entertainment, and much more.

Each of these topics fall under the umbrella theme of Social Media Week 2016, “The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good)“. Here’s a preview of what’s to come this year at Social Media Week around the globe.

Hamburg (#SMWHH)

Over 150 events and more than 250 speakers are confirmed for SMW Hamburg. Hamburg plays host to one of the biggest Social Media Week events of the year, and 2016’s program is a diverse and innovative mix of sessions, keynotes, masterclasses, and networking events for the entire city to enjoy.

1. The future of the business of sports

Do you wonder, why the sports business hasn’t been disrupted yet? Music, entertainment and automotive industries already fell all under the spell of digitalization. In this session, “The State Of Digital Sport In 2016” speakers will explore how sports can be reimagined and rebranded for Millenials, how virtual reality wants to conquer the world of sport in 2016, and why Bayern Munich is using Snapchat and other digital newcomers in its (international) communication.

2. How one blogger asked the city, “Why Hamburg?”

SMW Hamburg will welcome John Heaven, the voice behind, a blog that profiles people from abroad who chose to make Hamburg their home, what makes them stay, and what makes Hamburg different from other cities worldwide?

3. How Facebook plans to impact the way we discover events

What should I do tonight? Where are my friends going? Everyone has these questions from time to time, and many of us end up scrolling through our Facebook, Twitter, and Whatsapp feeds. In this talk, attendees will find out what Facebook is working on to promote events, and how businesses can create maximum attention for their branded event.

4. Using social media to find your new, in-person community

This session allows expats to exchange experiences, comment on what they’ve heard heard, and discuss social media dos and don’ts together. The event is for expats who are looking for insights into what can be helpful to successfully use social media in rebuilding their social lives in a new environment.

5. Why our society is in a “digital mess” and how we can escape it

Internet culture is drowning in a cesspool of shouting, flaming, harassment and generally annoying and abusive behavior. It feels like a recent phenomenon, but it’s been going on for years. Some people blame anonymity, and others blame human nature. Deanna Zandt, Co-Founder/Partner of New York City’s Lux Digital, blames you, and wants to show you the way out of this digital mess we’ve gotten ourselves into in this keynote event, “Stop Being Such A Jerk On The Internet. Yes, You.

Jakarta (#SMWJakarta)

SMW Jakarta
SMW Jakarta

Social Media Week returns to Jakarta for the second time, where Indonesia’s leaders will come together for a week of events, learning, networking, and forward-thinking conversations.

6. The impact of technology on government in Indonesia

The Future Of Indonesian Creative Economy” will explore The Government of Indonesia committing to use creative economies as one of the main pillars of the Indonesia economy.

7. Facebook’s potential to become a revenue stream for any business

Alice Wei (Product Partnerships Southeast Asia, Facebook), will explain how brands can reach higher levels of engagement on Facebook, and the best ways for companies to achieve their business goals using Facebook to build, grow and eventually create a new revenue channel.

8. How augmented reality is changing the physical world around us

There will be a talk on augmented reality’s potential to change the way we see the world around us, and which smartphone apps are using AR to seamlessly integrate into our daily decisions.

9. How social data can help take the guesswork out of planning and community management

Roy Simangunsong (Country Head, Twitter Indonesia) will present “The Rise Of Social Data – Planning Winning Engagement Strategy” for attendees to learn how social data can help take the guesswork out of planning and engagement efforts in today’s social world with brands and agencies pushing out content every moment of the day.

10. Why younger individuals in Indonesia are flocking to Instagram

Instagram has grown into a preferable platform for many people in Indonesia, especially younger individuals, and in this talk, Paul Webster (Brand Development Lead, Instagram Asia Pacific) will discuss the ways to capture visual opportunities and grow your social following through Instagram.

Lagos (#SMWLagos)

Social Media Week is back in Lagos for another year of conversations and connecting around social media, technology, entrepreneurship, and much more emerging in Africa.

11. Facebook’s role in citizen engagement and government change in Africa

Ebele Okobi (Head of Public Policy, Africa, Facebook) will discuss how Facebook can be utilized as a platform for increased citizen engagement that promotes open dialogues and positive government change.

12. The challenges that publishers face for building engaged audiences

The Future Of Africa’s Media In A Platform-Agnostic Age” hosted by Quartz is an intimate panel discussion exploring the unique challenges publishers face in delivering on the promise of being all things to all audiences in this still relatively early stage of building digital platforms in Africa.

13. What’s right and wrong with western media’s depiction of Africa

The Guardian joins SMW Lagos for a session titled, “How Does The Western Media Get Nigeria Wrong?” to examine the western media’s depiction of Africa, and how local journalists, bloggers and news sites are changing the story and relationship.

14. Insights into the emerging trends and technology in the African marketplace

To better understand how digital innovation and technology is adopted in the Nigeria marketplace, Accenture will present, “How Nigerian Businesses Are Embracing Digital Transformation” that will focus on two case studies of the biggest banks in Nigeria as they embark on transforming their businesses through the use of digital marketing.

15. The launch of a new initiative for women in tech in Africa

SMW Lagos will also celebrate the launch of Women in Tech Africa Nigeria Chapter! Women in Tech Africa has over 500 women in over 30 countries in Africa, and this session will teach attendees how to play to one’s strengths for career leadership, the trends in entrepreneurship in Africa, and tips for managing failure and planting the seeds for career growth.

New York (#SMWNYC)

Social Media Week New York, now in its 8th year, brings together thousands of professionals in marketing, media and technology with participation from many of New York’s finest organizations, platforms, agencies, brands, and publishers.

16. Facebook’s Head of Marketing for North America outlines the future of communications

The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. Facebook’s Head of North America Marketing, Michelle Klein, joins SMW New York for a discussion on the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

17. The New York Times’ CEO explains how the company pivoted to digital

This year at SMW New York, Mark Thompson, CEO of The New York Times, will deliver the opening keynote, “Pivoting an Icon”. He’ll discuss how the NYT pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift.

18. BuzzFeed will explain their unconventional lessons to growing social audiences

In an interactive presentation, BuzzFeed’s social experts will discuss how they helped successfully build the largest social audiences in media by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking to create content for every social platforms, and how they used data to inform their strategies.

19. How the New York Times, GE, and Google are telling stories through virtual reality

As we begin to delve deeper into the world of virtual reality, we’re seeing stunning examples of how this technology can enhance storytelling by bringing richly immersive experiences to users. This session will highlight how news organizations like The New York Times are using VR to enhance global reporting and great companies like GE and Google are using it to redefine their brand experiences.

20. Refinery29’s CEO on Millennials and opportunities they offer to brands

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion.

We hope you’ll join us this February for the year’s first edition of Social Media Week. You can sign up for our weekly newsletter which provides you with the top announcements from around the SMW globe, as well as news stories and industry articles we cover throughout the week.

Join Us In 2016 for Social Media Week

20+ cities around the globe. Join us for Social Media Week in 2016.

Posted by Social Media Week on Friday, February 12, 2016

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