Register

Twitter Doubles Down on Custom, Branded Hashtag Emojis

Marketing

photo

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Brands including Coke, Starbucks, Spotify, Dove and a few others are part of a limited number of brands to advertise during Super Bowl with custom, branded hashtag emojis on Twitter.

For $1 million, these brands partnered with Twitter for a customized emoji to be featured across Promoted Trends, Promoted Moments, and Promoted Tweets, reports Marketing Land.

Adweek previewed Pepsi’s upcoming Super Bowl efforts… “On Sunday, Pepsi will run a Promoted Moment during the Super Bowl in conjunction with a custom emoji of music notes floating out of a can of soda that automatically pop up whenever someone tweets #PepsiHalftime. The effort is part of PepsiCo’s strategy to put 40 percent of its Super Bowl campaign toward digital.”

Despite its infancy, Twitter’s custom emojis offer brands a hyper-personalized, real-time functionality that can be centered around a campaign, event, or story. The Super Bowl is one of the year’s most social events, and it will surely be exciting to see how these play out during the big game.

Sign up here for our weekly digest of top articles, industry news, and conference announcements

February’s edition of Social Media Week is almost here. Learn more about how you and your organization can get involved this February 22-26

More on Twitter: An End To Twitter’s 140 Character Limited Life




Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Flagship Conferences




News & Insights


Watch SMW Live

SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here