Twitter Introduces A New Video Ad Format That Puts Your Brand First In Line

Social Media Week

Twitter’s newest ad-format, “First View”, aims to help marketers place their brand story in front of audiences and Twitter users around the globe. It’s starting with video content only, and possibly expanding to other Tweet formats in the future.

18 days until 20,000+ global leaders come together for SMW November 14-18. Learn more here.

Maybe those people who comment “First!” on social media posts were right all along.

Organizations of all shapes and sizes invest time, money, and resources in social media marketing, and at the end of the day, we’re all competing for each others’ attention. So, what would happen if you had the chance to be the very first brand waiting in line for your audience’s attention, the moment they log in or go online? Well, Twitter wants to find out.

After a few months of criticism and doubt, Twitter and CEO, Jack Dorsey, are ready to prove they’re the powerhouse social network that brands and individuals can rely on. Twitter just announced their latest advertising offering called “First View” which utilizes Twitter’s most valuable advertising real estate for a 24-hour period.

“First View” aims to help marketers reach their audience with exclusive ownership of the first Tweet users see when they visit the Twitter app or log in to “First View” will begin as video ads only, which means advertisers utilizing First View will be the top ad slot in the timelines of users, allowing marketers to tell a powerful visual story across the Twitter audience.

While the initial focus will be on video content, TechCrunch reported that a Twitter spokesperson said they’re “considering expanding to other Tweet types in the future.”

Sign up here for our weekly digest of top articles, industry news, and conference announcements

February’s edition of Social Media Week is almost here. Learn more about how you and your organization can get involved this February 22-26

More on Twitter: Twitter Announces Their New CMO: AmEx’s Leslie Berland

Erica Perry

Content and Marketing Associate , Crowdcentric

Erica Perry is a Social Media Week contributor, and Marketing & Content Associate for Crowdcentric. A recent graduate from Boston College, Erica resides in Boston, Mass.

Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.