Your Brand, Their Story: Exploring The Shift In Content Creation And Consumption [VIDEO]


wattpad-video
Social Media Week

Learn what it takes to engage millennials in today’s TL;DR world, and understand key insights of community management, the power of social influence, and mobile technology.

49 days until 20,000+ global leaders come together for SMW September 12-16. Learn more here.

Entertainment, experience, and authentic engagement can transform brands in the eyes of fans. Today’s millennials are hungry for stories that are relevant to them. They don’t want to be sold to, they want to be active participants with a direct connection to their favorite brands. This year Wattpad introduced Brand Stories to do just that.

The world’s top brands leverage the invisible lines of connection between influencers, fans, and brand on Wattpad to create an experience that drives engagement time and meaningful connections, not click throughs.

In this session, hear what it takes to engage millennials in today’s TL;DR world, and understand key insights of community management, the power of social influence, and how mobile technology facilitates “advertainment” with today and tomorrow’s consumers.

 

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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