Facebook Acquires MSQRD App To Compete With Snapchat’s Fun, Animated Lenses


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Social Media Week

Facebook continues to expand its video offerings and capabilities, encouraging people and brands to double down on their efforts.

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If you enjoy those crazy, animated Snapchat Lenses, you’ll want to know that similar-style videos are soon coming to Facebook.

Thanks to a recent acquisition of Masquerade (MSQRD), an increasingly popular app that allows users to record live video selfie animations, Facebook is planning some new ways for people to engage with each other through video.

Facebook continues to expand its video offerings and capabilities, encouraging people and brands to double down on their efforts. Whether it’s Live Video that will appear higher in the News Feed, immersive 360° video, or fun ways to create videos with friends, which this acquisition will help achieve, it’s an exciting time to see the new things happening on Facebook each week.

This is clearly part of the plan that Facebook’s Head of Marketing in North America, Michelle Klein, mapped out in her talk at Social Media Week New York.

In their official announcement, Eugene Nevgen, CEO of MSQRD, said, “We’re excited to join forces with Facebook and bring technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.”

Also, here’s Zuck nerding out (literally) about MSQRD joining Facebook. You do you, Mark. You do you.

Taking a break from coding to welcome the MSQRD team to Facebook!

Posted by Mark Zuckerberg on Wednesday, March 9, 2016

 

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Erica Perry

Content and Marketing Associate , Crowdcentric

Erica Perry is a Social Media Week contributor, and Marketing & Content Associate for Crowdcentric. A recent graduate from Boston College, Erica resides in Boston, Mass.



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