Advertising On Instagram Will Soon Be A Lot More Like Facebook

Social Media Week

Instagram is planning to launch some new features in the coming months that offer specific profiles for businesses resembling Facebook’s Pages.

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According to Re/Code, an Instagram spokesperson revealed a plan in the works to release several new features that would make the company’s advertising strategy look a lot like Facebook’s.

Specifically, the company plans to launch some new features in the coming months offering specific profiles for businesses resembling Facebook’s Brand Pages, providing more data on how a brand’s account posts are performing, and the ability to buy Instagram ads from a mobile device either through the Instagram app or a standalone app.

“98 of Facebook’s top 100 advertisers also market on Instagram.” – Sheryl Sandberg (COO, Facebook)

This doesn’t come across as too shocking given the traces of overlap seen over the past couple years with Instagram rolling out Facebook-like targeting and pushing for more video content with additions like View Count.

Not to mention, all the above-mentioned features in the works by Instagram are already present on Facebook’s platform.

Instagram COO Marne Levine hopes the company can better educate advertisers on Instagram’s advertising capabilities, and the features on the horizon. “I think what’s most important is for people to understand that they can advertise on Instagram.”

She also acknowledged there is more to learn and that each marketer will present something different: “We’re going to look and understand how businesses are using the platform and whether they’re achieving the objectives that they’re trying to achieve and think about what to offer them.”

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Erica Perry

Content and Marketing Associate , Crowdcentric

Erica Perry is a Social Media Week contributor, and Marketing & Content Associate for Crowdcentric. A recent graduate from Boston College, Erica resides in Boston, Mass.

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