The One Mistake Brands Keep Making When Listening to The Social Web



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Will McInnes (Chief Marketing Officer, Brandwatch) says Brandwatch makes sure they return to customers with the very best answers and insights from social web.

He says brands concentrate too much on analyzing what they already know and what existing customers say online, rather than what they don’t know, which is more exciting to discover and act upon.


Read more about Brandwatch’s session at #SMWNYC, “How The Invisible Hand Of Technology Can Help Us Make Better Decisions

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