Twitter To Stream 10 Full NFL Games Globally for Thursday Night Football
“In addition to live streaming video of NFL action, the partnership includes in-game highlights from Thursday Night Football as well as pre-game Periscope broadcasts from players and teams, giving fans an immersive experience before, during and after games.”
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The National Football League will go more digital than ever this year, thanks to a new agreement with Twitter.
According to the NFL, Twitter is guaranteed streaming rights to a total of 10 out of the 16 total Thursday Night Football games that will air this season.
Before you start worrying about watching your favorite team, know that the 10 games will still air on traditional television networks such as CBS, NBC, and the NFL Network.
Twitter was competing with other big names like Verizon, Yahoo, Amazon and Facebook to win the rights of Thursday Night Football, and it came at a price tag of $10 million for the year.
For reference, television networks pay roughly $450 million for Thursday Night Football. So, why is Twitter paying so much less? The TV networks are able to maintain digital advertising inventory provided that Twitter’s streams will represent a re-broadcast of their feeds. Essentially, it’s a win-win for everyone involved.
As the number of cord cutters increases, and Twitter continues to invest in new ways to engage its users, it certainly seems this agreement will be a success, especially considering sports and live events are the life-blood of Twitter.
Twitter’s CEO, Jack Dorsey, said, “This is about transforming the fan experience with football. People watch NFL games with Twitter today. Now they’ll be able to watch right on Twitter on Thursday nights.”
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