Instagram is Finally Giving Marketers Analytics Tools That Are Useful

Instagram is rolling out new analytics features to provide more information to marketers on user insights, follower demographics, and post analytics (via Later.com).

You’ll be able to see where your followers are located, their gender, and their age. This is important for marketers because it can help them better understand the breakdown of their audience, and whether the timing of their content should be adjusted based on time zones, for example. Essentially, Instagram is getting a little taste of Facebook Insights.

Instagram’s post analytics will also provide data on impressions, reach, website clicks, and follower activity. Impressions reveal the total number of times your posts were viewed, while reach will tell you the number of unique accounts that saw your content.

Website clicks allow you to keep track of the amount of users that clicked the link in your profile, and for follower activity, you’ll be able to see when your followers are most active on Instagram to help you make smarter decisions on optimal times to post.

Another feature that’s part of the new “post analytics” is the ability to categorize top posts by impression, either from the past week or past month. With a quick glance, you can gain fast and easy insights on which types of photos or videos performed the best, and whether your followers are looking at old posts or focusing strictly on your new uploads.

An Instagram spokesperson said, “We are testing new business tools coming to Instagram in a few months.”

Sign up here for our weekly digest of top articles, industry news, and conference announcements

Learn more about the next edition of Social Media Week, and how you and your organization can join us for an incredible week!