I Jumped On The Twitter Bandwagon, And I’m Glad I Did



“While I still haven’t given up on other social media platforms, I will say that Twitter is now at the top of my list. I have had more success in the last six months on Twitter than all other social media platforms combined.”

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So, I left Twitter a few years go. Nothing for me there. It was simply a feed full of sales pitches and click bait. Everyone was on Facebook, and Twitter just seemed like a mobile billboard. Off I went to join the ranks of people using the more “popular” social networks.

I’m not really sure what led me back, but I jumped back in about six months ago and I am glad I did. I quickly realized that Twitter had changed quite a bit over the last couple of years. All of the things that I hated about the site had since evolved, and now it’s my top choice for social media platforms.

While I still haven’t given up on other social media platforms, I will say that Twitter is now at the top of my list. I have had more success in the last six months on Twitter than all other social media platforms combined (and I’m including LinkedIn in the equation).

I measure my social media success by the number of leads I am able to generate. To increase my chance of success, I focus on increasing the number of followers that I have so that my interactions are seen more and shared more. In the past six months, I went from fewer than 500 followers to almost 1,300. While the overall number is not significant, the percentage increase is phenomenal and puts me a step closer to my goal of 10,000 followers.

I could throw statistics out there and use a bunch of graphs to try to convince you Twitter is a great platform for promotion, but I’d rather just tell you my story. Like it or leave it, here are my reasons why I’m there and plan to stay.

Twitter doesn’t plan on changing

There are too many changes taking place on social media platforms. So much so that people are often confused with the changes and simply jump to different platforms just despite. More recently, it was reported that Facebook has a second hidden mailbox that many users did not even know about.

While Twitter has the most talk surrounding changes users want, it seems to be the least likely of all platforms to give into those demands. The best example is deciding – yet again – not to do away with its 140 character limit.

140 character limit screenshot

I can’t tell at this point who is going to riot first – Twitter users who want more characters to troll, or Walking Dead Fans after the Season 6 finale.

Now Twitter does implement some changes to its business model (e.g., advertising, “moments”), but does not want to change its original platform. The reason? I personally believe that the 140 character limit is what makes Twitter… well, Twitter.

I think Jack Dorsey agrees.

Images and videos are the real deal

Yes, everyone uses images now. Visual representations is great for readability and people are slowly but surely learning to implement them into social media.

But simply having an image is no longer good enough.

GIFs, videos, and personable pictures (to hell with the stock photos) have taken over as some of the best visual content on Twitter. Want an example for best use of images? Hands down, it’s Hampton Creek.

From its Twitter Feed, you can quickly tell why they are the best example of how to implement images on the site. In addition to professional images that represent its brand, videos and GIFs make up a good portion of their content. I’m still trying to play catch up with the quality on my own feed.

Hampton Creek Screenshot

Now, if you want to make it easier to share images, one suggestion is to use Twitter cards. This is the process of assigning an image to the meta data of an article. Once the article is shared, the image will populate in the feed. This makes it easy for people to share your content and to have the right image all the time.

For those of you not into company photos, you check out new Twitter user Halle Berry who decided to make a splash with a nude pic in her first post.

Twitter will also begin streaming live NFL games Thursday nights during the 2016 season. Count me in on that one.

Real time interaction is in full swing

Don’t get me wrong, you can interact on all social networks. However, I like Twitter as it can be done quickly, and within topic (not just within someone’s post). It’s real-time marketing at its finest. Let me explain.

With Twitter, you most certainly can comment about a person’s post, but you can also comment on the subject of that post. You no longer need to click on each person’s post to watch the conversation. It all happens in real time and you can see it by searching a name (with @) or a topic (with #).

Interaction is also instantaneous. It’s like texting, but with cool pictures and everyone can react without being on a group text (hate the group text thing, especially when I’m done with the conversation and others keep making my phone vibrate).

You basically create your own buzz on Twitter. Making a comment on a post is likely to bring people back to comment about your comment (and comment about the comment about the comment you made about the original comment – deep breath…).

You can see form the image below that I made a comment about an article I saw in my feed. The comment was directed at both the writer (Jeff Haden) and the publication (Inc.). Behold, instant reply from the writer which in turn led to additional followers on my account (yeah, more followers – on my way to that coveted 10K).

Inc Reply

Another thing about Twitter is you can be as involved or non-involved as you want with real-time reactions. For instance, check out the heated discussions in the trends section (especially during politics season – check out Donald Trump, Hillary Clinton, or Bernie Sanders – as there are some heated debates that can keep you awake arguing until the early hours).

One thing’s for sure, the Bern-Meister really doesn’t do much of his own Tweeting.

I can stalk my favorite celebrities and influencers

Look out Jimmy Clausen! Twitter makes it easy for me to talk to and/or about my favorite celebs, influencers, athletes, etc., unlike Facebook where I can be muted to the point of only my friends seeing my discussions (and most of my friends have me blocked there anyway – yes, another joke).

For Twitter, I can carry on a conversation about Jimmy Clausen and J.C. can either engage, or ignore me. No problem. At the same time, others can join in on the conversation regardless if they follow me or not (this is what I spoke about earlier – commenting “within topic”).

Jimmy Clausen

Now, celebs can mute me (come on, who’d want to mute me?), but I can still enjoy the conversation with other people and read what others are saying about them. On Facebook, you have to follow their “page” and it becomes less personable. On Twitter, I feel like I am a step closer to running into Ice Cube (comin’ from the West Side!).

Summing it up

While Twitter may not be your favorite platform, at least you can consider why it is mine. Who knows? You could be that person who was like me a few years ago, abandoning Twitter for bigger and better things. Come on back and give it a try. You may be happy you did!

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