How Storytellers Are Socializing Virtual Reality to Crowdsource Content



This event took place at Social Media Week in Los Angeles. Sign up for SMW Insider to access the full video of this event and 50+ other #SMWLA sessions.

In January 2016, the hit of the New Frontier at Sundance Film Festival was a virtual reality piece called “Immersive Explorers”. The experience put multiple participants in the middle of ancient tombs and virtual settings where they could explore together and interact with other people.

It’s this type of experience that Shari Frilot, the Chief Curator for New Frontier at Sundance Film Festival, and others pioneering the field of virtual reality, believe will soon be more accessible.

Frilot, Ela Darling, the Cofounder of and VR Content Manager of CAM4VR, Brian Rose the Community Manager of Google Cardboard and Philip Rosedale, the CEO and Co-Founder of High Fidelity, Inc. discussed the benefits and future uses of virtual reality.

Rosedale and Darling pointed out that unlike a regular online experience or an in-person experience, a person is so immersed in virtual reality that it becomes difficult to allow things, for example a cell phone — to distract you from the present. This creates an experience with full attention, which Rosedale said he expects will lend well to education in the future.

Another benefit is the ability to capture moments in a way that video and audio can’t. At Google, Rose says the goal is to “translate the human experience into data that is researchable and catalogue-able. We (Google) want people to be able to document and preserve experiences like your child’s first steps in VR.”

Darling also explained that in VR there is an acceleration of the user experience, that quickly grows relationships between the performer and the viewers.

As for the future, Rosedale said it’s hard to fathom virtual reality, joking that saying you know the future of VR is like saying you knew what the internet was going to be like in 1995.

He and others said they suspect VR will go beyond advanced gaming and lend itself to more empathetic experiences and the opportunity to capture and share intimate moments and experiences in business, education, entertainment and travel.

This event took place at Social Media Week in Los Angeles. Sign up for SMW Insider to access the full video of this event and 50+ other #SMWLA sessions.

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Watch keynote speaker Seth Godin

Bestselling Author and Entrepreneur, Seth Godin spoke at #SMWNYC. Watch his talk + hundreds of others on SMW Insider.

View Talk

Watch SMW Live

SMW Insider is a premium video platform that streams more than 300+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here