Facebook Continues to Dominate The Mobile App Marketing Ecosystem
Facebook will be responsible for over 4 billion app downloads by 2017.
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Developers are always looking for new ways to get their mobile apps in the hands of consumers, and it turns out that Facebook is the best way to reach them.
A recent Business Insider report cited 2016 Citi research, which estimates that 1.5 billion apps will be downloaded through marketing properties on Facebook this year – an increase of 33 percent compared to 2015.
Additional stats proving the significance of app marketing on Facebook include that mobile-app-install advertising accounted for $2.9 billion of Facebook’s total ad revenue in 2015, a number representing over half of what was roughly expected for total U.S. mobile-app-install ad revenue that year ($4.6 billion).
Looking ahead, Citi anticipates that Facebook will be responsible for over 4 billion cumulative downloads by 2017.
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