5 Things Everyone Should Know About Digital Media Professionals



“Anyone can go in, launch a campaign, and see what happens. The difference is that a professional thinks about it strategically, from start to finish.”

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In today’s culture, the digital media professional is often looked upon with awe, envy and more than a little derision. Their job seems so simple: they get paid to do the same thing the average person does for a hobby.

Each day, they spend hours poring through social media platforms, taking a break to build a website or tweak some magical settings relating to a plethora of acronyms, such as SEO, SEM, SMM and more.

Yet, the job doesn’t seem all that hard and those with the skills to do it often come at a high price for businesses. Any modern organization that ignores the benefits of new media is being set up for failure. Let’s take a closer look at this profession, through five tips, and understand why it’s so much more than what most people think.

1. They don’t just surf the internet all day

In the business world, work means work. When a boss sees someone scrolling through Twitter, checking Facebook, or paging through Reddit, they often assume that no work is being done. However, for new media professionals, this is serious business.

The internet changes and evolves at a blazing speed. Not only do you have to keep up with the technology, but also the culture. The difference between a mediocre new media manager and a great one is the ability to discover trends and ideas just before they become popular and to use them to benefit the business.

2. They are on duty, 24-hours-a-day, seven-days-a-week

What’s the last thing you do before going to bed? Read? Watch TV? For new media professionals, it’s often their last chance to check up on their brands before they hit the hay. They want to make sure there aren’t any outstanding messages to respond to or negative comments that need attention.

What’s the first thing they do when they get up? You guessed it – the same thing. They are always vigilant in ensuring that the public reputation of the organization is upheld.

3. Their skills can’t be taught in a school

We’ve already discussed how the internet is evolving. What you learn as a sophomore or junior in college is already obsolete by the time you graduate. The skills and abilities that come with this profession aren’t found in textbooks. Yes, you can find theories and basics, but true knowledge and understanding of the industry can only be gained through real world experience.

4. They are not tech people

Yes, they use computers. Yes, they are versed in some tech jargon. But, at the end of the day, the most successful leaders in this field aren’t IT professionals. Those attracted to IT are wired to be good at logic and math. New media specialists tend to lean towards a more social outlook on life.

They like to spend time with people, interacting with them, learning what makes them tick. Whether answering a simple customer service question, or determining a global advertising strategy, they have to be in tune with people and emotions, rather codes and machines.

5. Just because it looks easy, doesn’t mean it is

It behooves Google, Facebook, Bing and others to make their advertising platforms as easy to use as possible. They want the average person to be able to login and spend money on advertising, because that’s how they make a profit.

Anyone can go in, launch a campaign, and see what happens. The difference is that a professional thinks about it strategically, from start to finish. They don’t just advertise John’s Barber shop to those looking for haircuts.

They think globally, about what John’s online image is, how he’s portrayed on websites and social media and how advertising works in conjunction with all of those pieces. They see the wheels within wheels, so to speak, and work to make them all spin at just the right speed for the best results.

The next time you see your new media manager watching YouTube videos or surfing BuzzFeed, realize that they aren’t trying to waste your time. Give them the benefit of the doubt, because they could easily be stumbling on the next big thing for your organization.

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Image Credit: Fast Company

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