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5 Technology Trends To Watch For in 2017

Language and the Machine

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Empathy, data and tech. — can all three co-exist? In The H+K Invisible Hand Ignite Show, digital experts gave quick-hit talks with examples of how they’ve used and seen those three things done well.

Below are some takeaways from the session. To watch the entire talk, plus access more than 100 hours of other SMW events and presentations, sign up for SMW Insider.

1. Empathy in marketing: In the first quick session, Candace Kuss, Director of Social Media at Hill+Knowlton Strategies described how marketers can use empathy to reach audiences. One such way is VR. By creating content that people can relate to in an empathetic and human way, companies build relationships with their audiences that get results.

2. Big data can be humanistic: How can you use technology to relate to people? Michael Brackpool, Vice President of Channels and Partnerships at Brandwatch said that instead of working based on your data and then targeting the customer, the best way to create meaningful content is to first, understand your customer and then gear it toward them using data.

3. Artificial intelligence, doesn’t have to be scary, it can have user benefits: By using a combination of AI and crowdsourcing (to fix AI mistakes), Nayem Chowdhury, a Global Agency Business Leader with Google, is able to create new and interesting content. One example was of an app that could translate signs to the user language. This use of AI serves the consumer, but is helpful and unintimidating. Chowdhury says this is a good reminder that AI can be good.

4. Data can only predict so much: Alicia Navarro, CEO and Founder of Skimlinks showed how her company predicts shopping trends. For example, people looking to buy baby supplies are also often buying cameras — say to take photos of their new baby.

But there are more confusing data where people healthy and into cycling were buying vaping supplies. Those, Navarro said were just the Shoreditch hipsters. These were examples of good ways to use data, predict buying, and learn from what data you collect.

5. Twitter sensors: Head of Creative Agency Development at Twitter UK showed how sensors can give us valuable data anywhere on our phone. Tweet a pigeon with a monitoring device that collects information on pollution and you’ll know how bad the pollution is outside.

Look at the Twitter for your flower pot and check if it needs to be watered. This is the new technology being worked on to give us helpful information on random daily questions we have throughout the day.

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