7 Useful Tools for the Remote Social Media Marketer
These tools free up your time, enable collaboration, and keep you in regular contact with your team members—whether they work in an office or a coffee shop halfway around the world.
Keeping up correspondence as a remote worker is hard, but keeping up communication as a remote social media manager can seem nearly but impossible. Sure, you can talk down a Facebook troll and Twitter chat like a pro, but what about keeping in touch with your brand’s team?
When you already have a full plate dealing with campaign organization and posting schedules across multiple social platforms, it can be tough to take on more internal communication, too.
Luckily, there are a number of tools that can help streamline your work and keep you in constant contact with on- and offsite colleagues. The seven listed here will help you with organization, workflow, and—perhaps most importantly—communication.
Trello makes it easy to stay up to date with who’s working on what and when. You can log in to the platform from anywhere in the world to set due dates and view team members assigned to your projects.
Trello also integrates with a number of Cloud-based applications, including Dropbox and Google Drive, to facilitate file-sharing and real-time collaboration. The platform is easy to use, too, meaning you’ll be up and running in almost no time at all.
Slack currently reigns in the realm of remote work. The tool allows you to stay in regular communication with coworkers and other important team members. It operates primarily as a sort of chat room, but don’t let its simplicity deceive: you can upload files from a variety of sources, share links, and even throw in a few memes and emoticons for good measure.
Basically, if you’re looking for a platform to make remote work fun and productive, Slack fits the bill. It’s also great for ensuring that everyone across an organization—whether remote or in-house—stays on the same page about upcoming campaigns, company news, and other information.
No social media marketer’s toolbox would be complete without Buffer, a well-known social media scheduler and management tool. According to the company, you could free up a full hour daily with the basic application. The claim could be true, thanks to integrations with services like Feedly and Pocket.
You can easily send articles from one source to the other, then set up social media posts for multiple dates and networks. Saving time and making more of an impact on social—that’s a win-win for the remote social media marketer.
4. HighSpeedInternet.com’s Speed Gauge
Your work depends on having fast internet; otherwise many of your remote work tools could grind to a halt. But how can you tell exactly how much speed you need? That’s where HighSpeedInternet.com’s Speed Gauge tool comes in. You can plug in the various devices and processes you use internet for, and the tool will let you know what speeds you should look for in a plan.
Though you won’t need to use the tool on a daily basis, keep it bookmarked to revisit every few months, especially if you regularly take on new clients. A series of video campaigns, for instance, is going to require a lot more bandwidth to manage than a few daily tweets, so you want to make sure you’ve got the right plan to handle what you’re taking on.
Finding unique, usable stock images is a time-consuming chore, but LibreStock can come to your rescue. It allows you to easily search through forty-seven stock photo sites simultaneously, saving time and frustration.
It also makes you a go-to image resource for your whole remote team. With this tool, you’ll always be prepared when a coworker sends a Slack message asking for help finding an image or meme for a blog post.
Many social media marketers consider Canva invaluable solely because it remembers the various—and constantly changing—social media image size requirements. Of course, it offers other benefits too, including free and paid image libraries.
You can use it to quickly create custom quotables or add graphic elements to create a more visual social push. With Canva by your side, you’ll be able to easily keep social-ready assets on queue for any and all brand posts.
7. Quill Engage
Some of the other tools on this list feature built-in analytics and reports, but to get a bigger picture of how social media efforts are faring, look to Quill Engage. This tool extracts and condenses information from analytics reports into a simple, easy-to-read email. It may not fully eliminate the need to pull Google Analytics reports, but it will streamline the bulk of that work.
Quill Engage sends regular email reports detailing important metrics, giving you insight into the effectiveness of your current social initiatives. The reports are easy to forward on to other remote coworkers, too, allowing your team to put the information to work immediately. You’ll never be in the dark again about how your work affects bottom-line marketing and business objectives.
You keep a busy schedule as a remote social media marketer, but the seven tools listed above can help you manage that workload. They free up time, enable collaboration, and keep you in regular contact with your team members—whether they work in an office or a coffee shop halfway around the world.
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