Internet Milestone: Mobile Browsing Surpasses Desktop for First Time
For the month of October (2016), mobile and tablet devices accounted for 51.3% of global internet usage, and desktop accounted for 48.7%.
Ready to try SMW+, our new on-demand streaming service for marketers? Start your free trial today to access exclusive content!
For the first time, internet usage on mobile devices (tablets included) exceeded desktop usage (via StatCounter). The graph shows mobile and tablet devices accounting for 51.3% of global internet usage, and 48.7% on desktop for the Month of October in 2016.
One of the major reasons for this shift is emerging markets such as Brazil, Russia and India. In India, mobile is the preferred way of accessing the web, with 75 percent of internet usage taking place on mobile phones and tablets.
Millennials are also responsible for this shift. The average Millennial checks their phone more than 150 times a day. According to Michelle Klein, Facebook’s Head of North America Marketing, we live with a “sensory experience of communication that helps us to connect with others, without really having to look away.”
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.