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Key Highlights from the 2016 Emoji Report

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When it comes to mobile, especially mobile messaging, consumers are in total control. They choose who’s in and who’s out. With Emogi, brands have the opportunity to enrich people’s self expression across mobile messaging platforms.

Mobile messaging platform Emogi released its 2016 Emoji Report, highlighting the widespread use of mobile messaging apps and emoji by consumers to express themselves. Below are some of the key highlights from the new report, and you can also hear from Emoji at #SMWChicago in the session “Emoji and the Future of Language” on Friday, November 18th. For the full report, visit emogi.com.

Key Highlights from The 2016 Emoji Report:

Mobile messaging apps are now the platform of choice for consumers. Not only has monthly active usage of messaging apps eclipsed social media – daily usage is rapidly accelerating.

  • On a monthly basis, Facebook Messenger is used by over 60% of U.S. consumers to message, followed by iMessage, Twitter, Snapchat, WhatsApp, Kik and other apps.
  • Despite more monthly average users on Facebook Messenger, Apple’s iMessage dominates in user engagement as over half of its user base uses it several times a day. The next-best is WhatsApp, which has half of that level of engagement.

Emoji have emerged as the fastest growing language worldwide– with an astounding 2.3 trillion mobile messages expected to incorporate emoji this year.

  • Today, emoji are leveraged by 92% of the world’s online population. These emotive images communicate beyond language, transcending tongues and borders.
  • Among the “Emoji Elite”, heavy mobile message users:
    • Women message more than men do – with 56% of women sending several mobile messages per day as compared to 44% of men.
    • More than half (56%) of all messages sent by heavy mobile messaging users include emoji.
    • In fact, the ability to share emoji is rated as the most valuable experience, alongside sending photos and videos.

75% of U.S. consumers are interested in having more emoji choices and variety than they currently do

  • Today just 1,851 standard emoji are available. People not only crave more variety and choice, but also emoji that reflect them personally. A number of brands have already tapped into the power of branded emoji from Burger King, Dove and Gatorade to Pepsi and Taco Bell.
  • U.S. consumers want stronger emoji options across categories (e.g. not just a dog emoji, but dog breeds; not just a coffee emoji, but specific drinks; not just beer emoji, but specific beer brands).
  • In fact, half of U.S. consumers would use a branded emoji as an alternative in messaging if given the option.

And yet despite this demand, the opportunity for brands in mobile messaging has been limited by the experience

  • To date consumers today have been required to download separate emoji keyboards, apps or sticker packs to expand their choices.
  • Given the one-to-one nature of mobile messaging and the general aversion by consumers to branded content, too often brands are interrupting versus joining the conversation.
  • We are just now seeing the beginning of a wave where brands can tap into emoji, stickers, GIFs, geofilters and other forms of content in a more conversational and contextual way.

About Emogi
Emogi is a visual expression platform that uniquely predicts conversations and seamlessly integrates branded emoji, stickers and GIFs in the billions of mobile messaging conversations consumers have daily.

When it comes to mobile, especially mobile messaging, consumers are in total control. They choose who’s in and who’s out. With Emogi, brands have the opportunity to enrich people’s self expression across mobile messaging platforms. The barriers and walls that currently exist disappear, and brands are welcomed, even wanted, as a natural part of people’s conversations.




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