All-in-One Infographic for Content Marketing Metrics

Content marketing is a form of advertising that doesn’t “feel” like advertising. Instead, it provides content that consumers actually want. That can mean creating a blog with curated articles suited to your customers, creating a community around your business, or developing programs that are tailored to your audience’s needs.

The reason that content marketing is so effective is that it is a win-win for both businesses and consumers. Businesses reach consumers in a successful and measurable way, and consumers learn about businesses through content and information that is pertinent and useful to them.

Whether you’re new to content marketing, just need a refresher, or even if you consider yourself to be an expert, the infographic below from Curata is a terrific all-in-one guide to key terms, tools, definitions, and guides to content marketing.

If you’re looking to combine the knowledge you gain from this infographic with innovative leaders breaking down how their teams approach content marketing, you can sign up for SMW Insider to watch exclusive talks from Social Media Week events, such as “How to Achieve Face-Melting Content Marketing ROI” hosted by LinkedIn and “The High Stakes of Content Marketing as seen by a Brand, Agency and Publisher” hosted by Digiday.

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