Marketers’ Lives Just Got Easier with Facebook’s Universal Inbox

  • Tech

Social Media Week

Facebook’s “Universal Inbox” allows managers of Facebook Pages, Messenger profiles, and Instagram accounts monitor and respond to comments and messages all from one place. Say goodbye to using multiple apps, browsers, or even mobile devices to keep track of your social customer support efforts.

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Facebook announced that businesses can link their Facebook Pages, Messenger profiles, and Instagram accounts together in the Facebook Pages mobile app through a new feature called Universal Inbox.

The new inbox will help marketers, and especially small businesses, easily track comments, reviews and direct messages across Facebook’s owned platforms to allow seamless switching from one account to the next. Page managers will also be able to receive public information about the users by tapping on their name to gain more insight into how to interact with them.

Benji Shomair, Global Head of Pages at Facebook says, “Some people have been flipping through different apps to manage their various presences and other people would actually have multiple phones open. It’s a relatively simple story where we are trying to save businesses time.”

Via TNW, “the inbox can be accessed by tapping the messaging icon at the bottom of your Page in Pages Manager, features a tabbed interface for Facebook comments, visitor posts, reviews, messages, and Instagram comments.”

Once the feature is rolled out to everyone, you must access or download Facebook’s Pages Manager app (iOS and Android).

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kpena

Digital Strategist , McCann

@kpena8

Kate is a freelance writer and a full-time Digital Strategist at McCann NY. She graduated from The George Washington University in 2014 and moved back to her home state. Kate is a self-proclaimed social media geek and is constantly on Twitter. Follow her at @KPena8



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