Millennials Are Blogging More, and These 3 Reasons Are Likely Why
Building and strengthening a community by answering a need is one of the best and most impactful ways to become successful as a blogger
Within the past fifteen years, the art of blogging has truly made a large impact on the culture. With major platforms such as Blogger and WordPress, many millennials have seized the opportunity to start a blog. Many millennials that blog have been able to achieve a lot of success and there are myriad of reasons why. Yes, passion and money are motivating factors for many millennials that blog, but these aren’t the only two factors. Consider these three uncommon reasons why millennials find success within the blogosphere.
1. Mental Outlet
Millennials are currently known as the most educated generation. The PEW Research Center conducted a specialized study researching the educational statistics of Millennials. Millennials are currently on track to make up 75% of the workforce in the next three years. 63% have a college degree or have plans to attain one. On the other side, many millennials have a ton of debt. They currently hold a trillion dollars worth of student loan debt. Millennials are truly an educational gold-mine.
With all of this education, it makes sense that the knowledge will spill out in unconventional ways. Not every millennial gets the opportunity to work in their field of choice. As a result, they have a lot of knowledge they don’t get to actively share. Many have started blogs to share the knowledge they’ve gained through their educational experiences.
In other cases, there are plenty of stay-at-home mothers who have degrees in certain fields and want to maintain a sense of relevancy. Starting a blog allows a person to use their brain and stay mentally stimulated by the subjects they’re genuinely passionate about. After different life circumstances hit, it can be difficult to figure out how to make things work as a successful contributor in your specialized field of study. With a blog, there’s an active opportunity to stay engaged and relevant. There’s a saying that states: “if you don’t use it, you’ll lose it.” Blogging helps a millennial stay engaged and not lose it.
There are plenty of millennials who decided to enter the fields of communications, print journalism and creative writing. In order to get a job in one of these fields, a lot of employers want to see that a millennial maintains and writes in a blog. It doesn’t matter if it’s a personal blog or a corporate one.
Blogging shows an employer that a potential applicant is passionate, interested and engaged in their field. It also shows that a potential employee is serious about their craft. When most people start out with a blogging, it’s done for free. If you’re doing what you love for free, this is a good sign that you’ll be committed and do an excellent job as a future employee.
2. Easy Entry into Entrepreneurship
Years ago, when people thought about the concept of starting their own business, it was too overwhelming to move forward with. To own a franchise for a restaurant like McDonald’s or Subway, a person usually has to come up with over $400,000 up front for start-up costs. Then, the expenses don’t stop there. Business owners have to think about hiring employees, lawyers and accountants. For the average person, owning a business may seem entirely too expensive and unrealistic.
Thanks to blogging, the entryway into entrepreneurship has become a lot easier and cheaper. With most millennials dealing with a world of debt, it’s important to become creative and resourceful with how they make money. The start-up costs with a blog are usually not even close to what they would be in a brick and mortar store.
For example, let’s say you’re someone who is deeply passionate about the world of fashion. For this purpose, you might consider entering the fashion world through a fashion blog. Millennials know that they have a world of information available right at their fingertips. They are able to make informed decisions and pick the best solutions for their blog. For instance, they know how to do their research and select the right domain name for their niche, and they also know what kind of service to use in order to host their website, whether it is green web hosting they are looking for or more classical versions.
Moving on to the commercial part, in this case millennials know that it would probably be wise to start small and purchase fashionable clothing at a discount. As the brand continues to grow and earn an income, it’s okay to start purchasing luxury items, as well. Eventually, the blog can grow to be a place where designers and brands are reaching out to send items for free. This is a lucrative business model in more ways than one.
Additionally, even though this type of work is time-consuming, there is a level of flexibility that’s unmatched. A brick and mortar store is only efficient in its location and cannot be moved without tons of fees and moving expenses. Operating a blog and online business is doable from anywhere in the world. As long as there’s an internet connection and a laptop, a person can blog freely.
Many millennials are longing for community in many ways. With the constant demands of work and family, it can be hard to connect with loved ones and friends on a deeper level. A blog is a simple way to maintain a level of connectivity with a lot of people. It’s easy to build a community around any topic. As long as there’s a need or concern within that topic, a blogger can build a strong community around it.
One example involves African Americans and their natural hair. For generations, many women relied on the ease of relaxers and perms to manage their hair. However, when the natural hair movement came about and more women saw what their hair was capable of, a community swell happened through the blogs and YouTube channels. Many women use their blogs and channels to give tutorials, do product reviews and share wisdom they’ve learned through personal experiences.
Another example involves the massive community built around how to build an income online. Many people are looking for ways to retire early and build wealth on the side. Yes, the motivation is money, but tapping into a community allows millennials to have a lot of impact. There are tons of millennials who can relate to dealing with a lot of debt and feeling stuck. Using a blog to relate to this community of people is important, helpful and therapeutic. When people find a tangible solution to their problems, they’re more likely to buy in and support on a long-term basis.
Building and strengthening a community by answering a need is one of the best and most impactful ways to become successful as a blogger. In the case of natural hair, there was a direct need and building a community helped answer that specific need. The same concept can be applied to people who are trying to become more spiritual, manage life as first-time moms and stock investment education.
Many millennials have learned to become successful in unconventional ways which include blogging. In 2008, many politicians predicted that many of the jobs millennials would have would need to be created by them. Side hustles like blogging have clearly proven to be one of those avenues.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Image Credit: Deposit Photos
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.