6 Changes Coming to LinkedIn’s Desktop Experience
This redesign emphasizes “conversations” and “content” as essential ingredients to the LinkedIn platform.
LinkedIn announced its largest desktop redesign since the platform’s inception.
The goal, according to Director of Engineering at LinkedIn, Chris Pruett, is “to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience.”
This redesign emphasizes conversations and content as essential ingredients to the LinkedIn platform. A few months ago, LinkedIn announced their “Endorsements” feature would be fueled by data, and over the past year, more updates and improvements using data helped revamp LinkedIn’s mobile app. Now, both desktop and mobile will share some of the same design, UX, and UI functions.
Here six changes you’ll see on LinkedIn’s desktop experience:
1. Top Navigation Bar
Think of the new LinkedIn navigation bar as your career compass, pointing you in different directions relevant to your career, network, and profile. There will be seven principle areas in the bar: Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search. LinkedIn Learning and other sections (Groups, SlideShare, Freelance Marketplace, etc) can be accessed via a “more” icon in the navigation bar.
2. Smarter, Cleaner Messaging and Chats
The new real-time messaging service looks a lot like Facebook’s Messenger. LinkedIn will also help you message the right person depending on your needs, such as a 2nd degree connection that works at the company you’re trying to get a job with. The look and feel of Messaging is much cleaner too. From the icons in the photo below, it looks like you can send images, files, emojis and more all within chat threads.
3. Humans and Algorithms Working Together
Your Feed is where you’ll stay informed and educated with news, blog posts, updates from connections, opportunities, and everything else you care about seeing on LinkedIn. A combination of algorithms and human editors will work closer together to deliver you the most relevant content from people and publishers.
4. Upgraded Search
Search is one of LinkedIn’s most powerful features, and it’s getting even better. Part of the redesign will bring users a universal search box to find and discover people, jobs, organizations, groups, universities, courses, and much more. These can be filtered and you can still use Advanced Search too. The announcement post also mentions LinkedIn’s plans to make posts searchable and more accurate results for your searches.
5. Audience Insights
Want to know who views and engages with the content you post on LinkedIn? Users will be able to see the name, company, title, and location of who consumes their content and posts. These insights will help users create more relevant content for the people that care most about them.
6. Profile Tips
You’re probably (overly) familiar with LinkedIn’s tips for improving your profile. Whether you take LinkedIn’s advice, or constantly ignore them, LinkedIn claims to have revamped this feature to make it more relevant using data. For example, if you’re a freelance journalist, it will recommend certain skills to list on your profile, or if you’re a recent college graduate, you’ll see tips for making your profile more appealing t recruiters.
These updates are highlighted in LinkedIn’s video below, and if you wanted to get a more B2B perspective of LinkedIn’s content marketing strategy, you can read “How to Re-Purpose Your Content Marketing Using The Turkey Method,” which features Jason Miller, LinkedIn’s Global Content Marketing Leader, who spoke at Social Media Week in London in September of 2016.
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