Why Marketers Must Know “Optimized CPM” and How Facebook Distributes Media



Today’s leading marketers are using Facebook’s advanced tools to find the right people and customers., but not all of them know about “Optimized CPM” and how Facebook helps you be smarter and more efficient.

Over a billion people use Facebook to connect and share the things they care about, and millions of businesses, big and small, use Facebook’s apps and services to connect with real people across all different types of devices.

Years ago, people praised Facebook for allowing businesses to reach users with messaging and offers for “free” or minimal investment. Well, times have certainly changed, and Facebook isn’t the same for marketers. Now, Facebook is a sophisticated advertising platform where video rules, and a budget to promote your content is just about required, if not forced upon you.

Today’s leading marketers are using Facebook’s advanced tools to find the right people and customers. One of the new ways Facebook helps marketers is through targeting and audience segmenting. Facebook can actually pin-point individuals that are more likely to purchase your product, sign up for your service, or download your latest report.

At Social Media Week Chicago, Kyle Dardashti of mllnnl explained how “Optimized CPM” is a Facebook strategy that all marketers should know about, and how the new rules of targeting people in their News Feed allows marketers to be smarter and more efficient with their efforts.


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