Twitter to Get More Live Sports: PGA Tour Added to its Broadcast Partners


Social Media Week

The coverage includes exclusive pre-game analysis, interviews, range coverage, and live feeds of the first two holes of each day’s marquee groups.

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Cord-cutting golf fans just hit a hole-in-one ⛳️

Twitter and the Professional Golf Association (PGA) announced a new partnership which will stream 31 PGA Tour events directly on Twitter this year. According to an official announcement, “the PGA Tour has announced that Twitter will be the exclusive global platform to distribute, on a free basis, more than 70 hours of live competition coverage across 31 tournaments through the remainder of the 2016-17 Season.”

While the full matches will not be streamed, the coverage includes pre-game analysis, interviews, range coverage, and live feeds of the first two holes of each day’s marquee groups. Fans will be able to access this content via PGATourLive.twitter.com and the @PGATour account page.

Twitter and Live Broadcasts

Twitter is investing more and more into live sports broadcasts. We’ve seen the social platform stream the Wimbledon tennis tournament and Thursday night NFL games.

Other developments include original and exclusive programming with the National Basketball Association (no live games) as well as streaming one game from Major League Baseball and the National Hockey League every week in their respective seasons. In addition to sports, Twitter partnered with BuzzFeed for exclusive U.S. Election coverage.

Twitter continues to search for answers to its struggling product and community, but as more livestream partners are added into the mix, its chance to become an entertainment hub and live broadcast platform become stronger.

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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