YouTube’s “Super Chat” will help creators monetize their videos and live streams
YouTube expects highly-passionate fans to pay for highlighted comments and interactions during videos and live streams with their favorite creators.
Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!
YouTube wants to help creators on the platform make more money from videos while deepening the relationship they have with fans and followers.
In an official announcement, YouTube said:
“Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.”
Super Chat will roll out on January 31 to creators in 20 countries, and viewers in more than 40 countries. YouTube expects highly-passionate fans to pay for highlighted comments and interactions during videos and live streams. Creators can then respond directly to the fan.
YouTube hopes fans will send a few dollars directly to their favorite creators in order to get recognized and form a more meaningful dynamic through the videos, rather than YouTube comments or interactions on other social platforms.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.