Direct Mail vs. Email: Is Email on the Decline? [INFOGRAPHIC]

Social Media Week

There are 12,098,630 pieces of direct mail sent every day.

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74 trillion emails are sent every year, and for some people, the amount they receive is getting to be too much. According to the infographic and research from Proactive Marketing, direct mail may actually be on the rise as a result of this email overload.

On the flip side, there are 12,098,630 pieces of direct mail sent every day, which certainly seems like a lot, but for marketers trying to create a relationship or elicit an emotion from customers, it might be the best option.

Learn more about the differences of direct mail and email in the infographic below:

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SMW Staff

SMW News, Social Media Week


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