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Exclusive episodes of BBC’s Planet Earth II are coming to Snapchat

Business

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The exclusive episodes will be 5 or so minutes long, and they’ll appear in the Discover section of Snapchat.

Snapchat, in a way, is a media empire in itself. From friends sharing photos and videos with each other, to original content and native advertising, the short-term and long-term future of Snapchat is incredibly bright.

Snapchat and the BBC recently announced a partnership that will bring six, original episodes of Planet Earth II to Snapchat’s Discover section. The content is made for mobile and vertical screens, and it’s also exclusive (not accessible on TV).

The content will focus on the same Planet Earth categories that TV viewers are familiar with: islands, mountains, jungles, deserts, grasslands, and cities (via The Verge).

Even though the six shows will only be five or so minutes long, it represents a possible strategy that Snapchat could double-down on: original content and media partnerships.

In fact, more major platforms are exploring long-form, original video programming, many fueled by partnerships, and others entirely born from the ground up.

At the beginning of the year, we asked 20 industry leaders what they expect to see from Snapchat. Their answers ranged from Spectacles to content formats, and everything in-between.

Plus, if you want to watch full-length SMW sessions from media and technology experts exploring Snapchat and what marketers need to know about its users, you can sign up for SMW Insider, our live and on-demand video platform.




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