You can now share up to 10 photos and videos in one Instagram post


Social Media Week

If you go to post something from your account in the Instagram app, you’ll now see a new icon which encourages you to select multiple photos and videos.

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Instagram has officially announced a new feature that allows users to share multiple photos and videos in one post. Previously, this carousel format was only available to advertisers on Instagram, but now, it’s for everyone to use.

Now, you’ll no longer be forced to choose just one photo or video from your vacation or night out with friends. You can even combine photos and videos in one post, and your followers will be able to swipe through to see them all.

When people first heard about this potential feature, many thought it would act more like albums. While it’s not terribly far off, it definitely is not an “album” for your Instagram posts, especially since it has the limit of 10 photos and/or videos.

How to share multiple photos and videos in a post

If you go to post something from your account in the Instagram app, you’ll now see a new icon which encourages you to select multiple photos and videos (Boomerang and Hyperlapse clips also work in these new posts).

According to Instagram:

“It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see.”

Engaging with these new posts in your feed

If you’re scrolling through your feed of the people you follow, these new posts will be marked with small, blue dots at the bottom to indicate there are multiple photos or videos that you can swipe through to see more.

If you want to like, comment, share, or save these posts, you can only take actions on the entire post, and not the individuals photos or videos within them. For example, if you see a “post” with 10 photos demonstrating how to bake a cake, and each photo is a different ingredient, you cannot comment on a specific photo in the series. Instead, the comment will appear on post as if it’s just one photo.

Similarly, the caption and location tags apply to the whole post, and not individual photos or videos. So, if you just got back from a back-packing trip around Europe, you could include 10 different photos in the one post, but you would not be able to add multiple locations or captions.

The possible impact on Stories

Now that users can capture and share more moments and memories from their favorite experiences, birthday celebrations, trips, and daily lives, this might increase the amount of “permanent” posts on Instagram that appear in our feeds. Instagram Stories is a terrific way to share multiple photos and videos in a series, but they disappear after 24 hours. This new post format might be the perfect middle-ground for many Instagram users.

150 million Instagrammers use Stories on a daily basis, which is about 25% of all Instagram users. And every day on Instagram, there are 4.2 billion likes and 95 million images posted. This new feature could certainly increase those numbers, especially if the community likes the new format.

Back in September at Social Media Week London, we heard from Instagram’s Head of Community discuss Instagram’s 3 core values for building a global community. Watch the full session by signing up for our live and on-demand video platform, SMW Insider.

Surprise! ? Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play. To learn more, check out help.instagram.com.

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Tyler Becker

Director of Content, Social Media Week

TylerJBecker

Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.



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