5 Tips for Creating Successful Video Content for Your Website



This originally appeared on ContentPlant by Shawn D’Souza


Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!

With the dawn of a more digitally-aware civilization, it has come to effect that more and more people are aware of the things that take place all around them with the help of the online media. In a way, text and blogs capture the attention of the readers who are interested in the know-how of everyday events.

Various websites take advantage of their reader’s curiosity and try to make their articles as engaging as possible. One of the emerging and catchy ways of hooking an audience is in the form of video content.

Many marketers shy away from creating video content for one simple reason: it has a reputation for being too expensive to produce, but this could be no further from the truth as video content is easy to make and implement as it can capture the attention of an audience and generate much more interest than how a typical blog would do. In this way video content for websites is an effective way of getting more viewers to look at an idea together.

In this way, here are five tips to follow when you are creating video content for websites:

1. Invest in the process, not just the product

Your content will come to you automatically but the real magic is found by the time taken to make the content more interesting. In this way, build a story in a way that captures the attention of the audience and work on the finer details like effects and cinematography as these are ways that you know that will have a personal impact on the viewers and this is a sure way of attracting customers when designing video content for websites.

2. Set the right stage for social plays

Since there are a lot of different social media sites that are available to a variety of consumers, picking the right type of video for the specific group of people is necessary as any video content for a website would just not do.
In this way, it is necessary to know what your audience want an on which social media you are presenting your content to. For example, video content on Facebook is generally upbeat and lively that makes people happier to share them. In this way, motivational videos are then spread to more people and in this way enables people to know more about the produce.

3. Tag your work

Another way of spreading video content for websites is using tags that are catchy and which generate an interest among people. Nowadays, there is much more value in a like and a share as this is how people show their interest on a product and a simple hashtag is more than enough to create an avalanche of followers for your content.

4. Authenticity rules

Genuineness is always a crucial factor when making video content for a website as your audience is always on the edge of their seats when finding new and innovative content. In this way you owe it to your fans to make your content more reliable and helpful to make it better for them to understand and increase their interest in the product.

5. Know your audience

The most important factor in them all is to understand that your audience is always on the search for another interesting post. Video content for websites helps generate the interest that the audience craves for. This is done by knowing who to show what. For example, if your target audience is children, then a cartoon-styled content is a sure way to capture their attention.

Whether you sell a product or offer a service, there is a motivated audience online that is waiting to view your content. How you use this powerful platform to expand your audience depends on how effective you are in showing what you are capable of and this is done using successful video contents for your website.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here