How AI and Technology Help Brands with Influencer Marketing Campaigns

Artificial intelligence is taking influencer marketing to a new level. The power of brand ambassadors on social media is unquestioned. However, too often they don’t get the support they need.

Enter AI. AI has the ability to bring a seamless customer experience, 24/7, to brands and influencers alike — and the power to bring total simplicity for brands engaging with millions of influencers at a scale. At the same time, the AI business partnership is helping marketers better understand the ROI of these programs.

At #SMWNYC, Jennifer Li (CEO, MuseFind) joined Kristian Kabashi (Head of Operations, gyro) and Pablo Pera (COO, Reply.ai) on stage to discuss the relationship between AI and influencer campaigns, and which tools are enabling brands to become smarter and more efficient and with their campaign work than ever before.

Further analysis and commentary from this #SMWNYC talk

"An influencer is human, and may start out as fashion and then move to mommy blogger – it's dynamic" Jenn Li CEO @themusefind #SMWNYC pic.twitter.com/0Fsbq6XFiO

— Fung Retail Tech (@FungRetailTech) March 1, 2017

"We'll become human again instead of task-based tools, putting the experience back into focus." @iamkabashi @jaimerto on #AI + work #SMWNYC pic.twitter.com/P3iz5aWxBi

— gyro (@gyro) February 28, 2017

"Don't be the automated work, but manage it and use it to the best of your ability as a generalist." @gyro's @iamkabashi + @jaimerto #SMWNYC pic.twitter.com/Y5I4zusGaS

— gyro (@gyro) February 28, 2017

"More than 90% of #millennials + #GenZ would rather interact with a bot than a human. It's time to harvest the potentials." #SMWNYC pic.twitter.com/WaUCgScavz

— gyro (@gyro) March 1, 2017

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.