How AI and Technology Help Brands with Influencer Marketing Campaigns


Social Media Week

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Artificial intelligence is taking influencer marketing to a new level. The power of brand ambassadors on social media is unquestioned. However, too often they don’t get the support they need.

Enter AI. AI has the ability to bring a seamless customer experience, 24/7, to brands and influencers alike — and the power to bring total simplicity for brands engaging with millions of influencers at a scale. At the same time, the AI business partnership is helping marketers better understand the ROI of these programs.

At #SMWNYC, Jennifer Li (CEO, MuseFind) joined Kristian Kabashi (Head of Operations, gyro) and Pablo Pera (COO, Reply.ai) on stage to discuss the relationship between AI and influencer campaigns, and which tools are enabling brands to become smarter and more efficient and with their campaign work than ever before.

Further analysis and commentary from this #SMWNYC talk

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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