The Best Way to Create and Tag GIFs on GIPHY’s Platform


Social Media Week

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GIFs are the internet’s visual sound bytes and the go-to vernacular for the Messenger Generation. Where do they all come from? What was once a bulky, time consuming process to generate a quick three-second GIF is now fast and easy, if you know the latest tools and tricks.

GIPHY, an online database and search engine for searching, sharing, and creating GIFs, is fundamentally changing the way people around the globe communicate with each other and express themselves online. Their technology, integrations, and API allows brands and individuals to use GIFs like never before. Speed, accuracy, and variety are all part of their secret sauce.

At #SMWNYC, GIPHY’s expert editors broke down the DNA of what makes a perfect GIF. They also demonstrated some of GIPHY’s new creator applications, which allow you to make fun videos, commercials, animations, and other GIF content with just a few clicks. In the video below, Jasmyn Lawson (Culture Editor, GIPHY) explains how to best tag your own GIFs on GIPHY.

Further analysis and commentary from this #SMWNYC talk

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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