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Dear Media Companies, You’re Setting the News Compass for Your Readers

Culture

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It seems like there’s a battle everyday for credibility in the news, with much of it playing out on social. In the wake of the U.S. election, many publishers have seen audience surge and subscriptions break records — a recognition of the desire, by some, for insight and analysis beyond partisan battle lines.

Media companies, news outlets, and journalists are constantly looking for new ways to establish a consistent voice on social that is urgent and provocative without being alarmist. These organizations and individuals are also using data to establish credibility and break through clutter.

At #SMWNYC, The Atlantic brought together a group of top editors from leading media companies for a conversation about this battle for credibility, and to understand how news outlets approach audience growth and retention in a tornado of fake news, constant noise, and tough decision-making.

Further analysis and commentary from this #SMWNYC talk

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