Register

By 2020, 75% of All Mobile Data will be Video

Tech

photo

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.

It seems like everyone is trying to publish video content, especially on Facebook. Why? Well, because it seems to work. Facebook now clearly states that video is essential to its growth, and for marketers to be successful on the platform too.

Zuckerberg and the entire Facebook team see video as its future, from virtual reality and live video to news coverage and brand marketing. As Facebook is getting closer to two billion people on the platform, the amount of videos created, watched, and shared across Facebook will only increase, and brands must be prepared if they aren’t already.

At #SMWNYC, Michelle Klein (Marketing Director, North America, Facebook) explored the future of video in advertising, and how Facebook’s role will continue to evolve and help marketers reach consumers in new ways; from longer videos in the News Feed and autoplaying with sound, to new formats like Live 360° video and Facebook Stories.

Further analysis and commentary from Michelle’s #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.


Learn More

Watch keynote speaker Seth Godin

Bestselling Author and Entrepreneur, Seth Godin spoke at #SMWNYC. Watch his talk + hundreds of others on SMW Insider.

View Talk

Watch SMW Live

SMW Insider is a premium video platform that streams more than 300+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here