By 2020, 75% of All Mobile Data will be Video

It seems like everyone is trying to publish video content, especially on Facebook. Why? Well, because it seems to work. Facebook now clearly states that video is essential to its growth, and for marketers to be successful on the platform too.

Zuckerberg and the entire Facebook team see video as its future, from virtual reality and live video to news coverage and brand marketing. As Facebook is getting closer to two billion people on the platform, the amount of videos created, watched, and shared across Facebook will only increase, and brands must be prepared if they aren’t already.

At #SMWNYC, Michelle Klein (Marketing Director, North America, Facebook) explored the future of video in advertising, and how Facebook’s role will continue to evolve and help marketers reach consumers in new ways; from longer videos in the News Feed and autoplaying with sound, to new formats like Live 360° video and Facebook Stories.

Further analysis and commentary from Michelle’s #SMWNYC talk

.@mklein_NYC of @facebook quoting Peter Drucker, "The best way to predict the future is to create it." #SMWNYC #SMWFutureofVideo

— SMW New York (@smwnyc) March 1, 2017

Moving from written words to images. @mklein_NYC of @Facebook explains the power of video over text. #SMWNYC #SMWFutureofVideo

— SMW New York (@smwnyc) March 1, 2017

"During Super Bowl LI, 64M people joined the conversation on @facebook with 240M interactions." @mklein_NYC #SMWNYC #SMWFutureofVideo

— SMW New York (@smwnyc) March 1, 2017

1/5 of time we spend on mobile is spent on @facebook and @instagram. #SMWFutureofVideo #SMWNYC pic.twitter.com/eGtQim6cme

— Becca Bycott (@beccabycott) March 1, 2017

1/3 of the most viewed @instagram stories are from businesses #SMWNYC #SMWFutureofVideo

— Sondra Behan Hadden (@sehadden) March 1, 2017

Over 1.5 million people bought a smartphone today, some for the first time. #SMWNYC #SMWFutureofVideo

— Jennifer MacGregor (@jmacgregor205) March 1, 2017

90% of what is transmitted to the brain is visual. – @mklein_NYC #SMWFutureofVideo SMWNYC

— Ashley Regina (@SmashleyDubs) March 1, 2017

Per @mklein_NYC, 1.8M words – or 40K pages of text – is the equivalent of one minute of video to our brains. #SMWNYC #SMWFutureOfVideo

— Lisa Lacy (@lisalacy) March 2, 2017

We demand to be a part of one another's experiences .. we want to be part of what's happening in the moment. #SMWFutureofVideo #SMWNYC

— Becca Bycott (@beccabycott) March 1, 2017

"It's always been about trust and community." @mklein_NYC @facebook #SMWFutureofVideo pic.twitter.com/7a6gnQz6EG

— Dorothy Vu (@Dorothy_Vu) March 1, 2017

Our desire to connect is what makes us human; storytelling has always been about trust and community. #smwfutureofvideo #SMWNYC

— Becca Bycott (@beccabycott) March 1, 2017

Beautiful idea: democratization of storytelling through tools, access, uniting global communicators around the world. #SMWFutureofVideo

— Becca Bycott (@beccabycott) March 1, 2017

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