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Mobile Messaging is the Future of Direct-to-Consumer Sales

Business

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Bonin Bough is one of the advertising industry’s most prolific young executives. Currently, he’s the host of The Cleveland Hustles, a TV show with Lebron James featuring aspiring entrepreneur-contestants that make business presentations to a panel of investors.

Bonin is also the author of TXT Me (646) 759-1837 (yes, that’s his actual number), a book about mobile devices and how they have become staples of daily life in society.

For someone like Bonin, who has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, it’s worth listening to him when he expects one type of communications to entirely change the way businesses and consumers interact with each other.

Mobile messaging, according to Bonin, is this medium, and at #SMWNYC, Bonin gave an energetic talk on how even the most traditional brands can build an ethically driven, hyper-focused, global business in our digital age.

Further analysis and commentary from Bonin’s #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




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