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Snapchat Discover is a Content Experience Unlike Anything Else

Marketing

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Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal.

Many believe Snapchat’s Discover section of original content and partnerships is essential to their success, and one of those partners, Sweet, is not only successfully capturing the attention of the coveted Millennial audience, but they’re also doing it on Snapchat exclusively.

At #SMWNYC, Ross Clark (VP and GM, Sweet) discussed the importance of creating a two-way dialogue with conversational content, as well as some future trends of Snapchat and creating content that only lasts 24 hours before disappearing forever (or does it?)…

For Ross and his Sweet team, they have a specific vision for the content they produce each day, and the feedback loop never stops. Every day there are new things to learn about their content, the platform, how other Discover partners are producing content, and ultimately what their audience and Snapchat users want to see, read, and interact with the most.

Further analysis and commentary from this #SMWNYC talk

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