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Why Snapchat is So Popular Among Today’s Teens

Marketing

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As the social media landscape continues to evolve, so does the behavior and interests of one very important demographic: teens and Gen-Z’ers.

Before becoming a marketer, Big Spaceship’s SVP of Social Media, Victor Pineiro, was an elementary school teacher, which gave him a front-row seat to the behaviors and interests of young teens. Today, Victor works with brands like YouTube and has witnessed how teens’ relationships with top social platforms have shifted.

At #SMWNYC, Victor explored the state of social for today’s average teenager, and of course, Snapchat was a huge focus. The ephemeral photo and video sharing app has roughly 160 million daily active users (DAU), and 60% of Snapchat users are between 13 and 24 years old.

Further analysis and commentary from this #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




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