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How to Use Social Media Effectively in a Crisis

Business

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We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at our global conference in New York on May 5-7.


Sometimes the most unexpected things happen, and your organization might need to be prepared to use social media to effectively communicate with your audience during these times?

Organizations should plan in advance these communication efforts, and have a solid understanding of which employees are responsible for various tasks.

At #SMWNYC, Kaitlin Turck (Global Digital Engagement Advisor, U.S. Department of State) discussed some of the essential things all organizations need to be aware of when using social media in a crisis situation.

From training your team in advance and establishing partnerships with local officials, to proper language formatting and expecting certain curveballs most brands don’t even think about, crisis messaging differs from regular messaging, and you must be ready.

Further analysis and commentary from Kaitlin’s #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




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