5 Industry Experts Share Their Top Advice for Creating VR Content



Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to enter the world of VR, and even create VR content for individuals to consume.


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Virtual reality is starting to grow up. While there still is a whole lot of tinkering, more and more brands, organizations, and technology companies are figuring out what works, what doesn’t, and what consumers actually want.

Facebook is one company that is placing huge bets on virtual reality, from new content formats that you experience in your News Feed, to socialized VR experiences where you interact and “hang out” with your friends, Facebook and Zuckerberg shows no signs of stopping their push into new VR territories.

Now, not everyone has the same power and resources that Facebook does, but, that doesn’t mean virtual reality hardware and VR content is completely unattainable. It’s actually becoming more and more frictionless for small businesses to enter the world of VR. Headsets and cameras are not as expensive as they once were, and there are even devices that attach to mobile phones to create 360 videos.

If you’re new to VR, or just want to learn some of the latest trends and best practices from virtual reality experts, you can watch dozens of Social Media Week talks about VR by subscribing to SMW Insider, our on-demand video platform full of past events and exclusive interviews.

Or, if you want to get a taste of VR tips and the SMW Insider platform, below are five clips from this year’s Social Media Week conference in New York.

1. “Content” and “experience” is blending in VR

2. You can’t shoot VR content like traditional video

3. Strive to transport the user into the story

4. “Sound” in VR tells users where to look

5. Everyone involved needs to understand the power of VR

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

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