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Content Marketing Allows Brands to Become an Essential Part of Audience’s Lives

Marketing

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With digital ad spend overtaking TV ad spend this year, there’s no denying that the internet is where brands are connecting with customers. But brands can’t simply replicate traditional content online and expect to succeed.

Because the internet empowers communities and individuals to create their own experience, brands must create content with their customers’ needs in mind. But, that’s easier said than done.

Brands from the BBC to Arsenal FC have launched communities that failed to resonate with fervent fans and soon shuttered, even though companies like Reddit prove that even the most niche interests can find a thriving online community.

At #SMWNYC, John Hazard (VP of Enterprise Services, Contently) discussed proven strategies for developing online communities that resonate with your target customer base and foster meaningful relationships — the cornerstone behind any successful marketing initiative.

Further analysis and commentary from John’s #SMWNYC talk

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