6 Food Items That (Admit It) You Only Bought Because of Instagram


Social Media Week

The trendiest foods to hit the market seem to have one thing in common: They’re straight up social media bait.

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Eat it for the ‘gram?

These days, some foods hit the market that seem to exist for one reason and one reason only: to appear on your Instagram feed. If you end up consuming the product, well, that’s just gravy.

Let’s take a look at some of the more clever pieces of social media bait to grace your Instagram feeds as of late. Have you purchased any of these just to snap a fresh photo?

1. Starbucks Unicorn Frappuccino

People lined up for hours to taste Starbucks’ new, limited edition Unicorn Frappuccino. The sugary concoction packs more than 60 grams of sugar, which is the equivalent of six bowls of Frosted Flakes. Still, people couldn’t get enough of the $5 pink-and-purple drink and shops quickly ran out of the product—an incident that led to the birth of the Dragon Frappuccino (yes, way). All in all, the Unicorn Frap garnered 180,000 Instagram posts.

Little known fact: Starbucks was not exactly innovative in this endeavor. The End, a Montauk-inspired coffee shop in my neighborhood of East Williamsburg (Brooklyn), has been selling their own unicorn latte for months. Packed with turmeric, it’s a lot healthier than the Sbux version, but it *will* set you back $9. Ouch.

2. Raindrop Cake

Darren Wong, a Brooklyn-based digital strategist, knew what he was doing when he brought the Raindrop Cake stateside in 2016. The blobby, calorie-free treat took over the internet after debuting at Smorgasburg last spring, and it’s back and better than ever this year, in purple form.

Get yours at Smorgasburg NYC, every weekend through October.

3. Rainbow Bagels

Perhaps the most divisive breakfast item in the game right now, the Rainbow Bagel is either the BEST THING EVER or a microcosm of all that is wrong with the world, depending on whom you ask. The bagel is said to have originated at South Williamsburg’s The Bagel Store, but it’s unclear if others had tried the ambitious experiment in food coloring before.

New Yorkers can grab rainbow bagels at one of two locations, in South and East Williamsburg, but The Bagel Store is shipping nationally on their website. If you’re really going for it, opt for the funfetti frosting schmear.

4. Black Tap Milkshakes

At once disgusting and impressive, the craft burger joint Black Tap offers mutant sundaes that have to be seen to be believed. The $15 milkshakes are over-the-top to say the least, overflowing with enough sugary ingredients to give a dentist a heart attack.

5. Brunch at Carthage Must Be Destroyed

A new restaurant in New York is doubling down on millennials’ affinity for that hue of pink that is everywhere these days. Carthage Must Be Destroyed is quickly emerging as the place to eat take photos of brunch in Williamsburg.

Check out their Instagram feed to peep the glorious spreads.

6. Cha Cha Matcha Latte

There’s that millennial pink again. Come for the healthy matcha lattes, stay for the super trendy and highly Instagrammable wallpaper. New York’s Cha Cha Matcha was founded by two twenty-somethings who know a thing or two about how to bring in the clientele. Even their plastic cups are begging to be ‘grammed.

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Katie Perry

Contributor, Social Media Week

Katie Perry is a marketing & content strategist and contributor to SMW News, a leading news platform covering startups, tech, brands and the future of work. You can follow Katie on Twitter at @katieeperry.



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