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Why Your Business Doesn’t Need to be Active on Every Social Platform

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Being a successful publisher in 2017 means creating content not just for your website but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices, which can make optimizing even a single story or video a daunting project.

How do you choose the right stories for the right audience? How do those stories and videos need to be re-mixed to succeed on each platform? And how do you build a team that can make those decisions not once but 50 times in a single day?

At #SMWNYC, Helen Havlak (Engagement Editor, The Verge) explained how The Verge (one of Vox Media’s portfolio brands) thinks about reaching audiences everywhere, and what platforms she expects to deliver the most growth in 2017.

Further analysis and commentary from Helen’s #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




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