Why Influencer Marketing Works with Youth Culture for Real ROI


Social Media Week

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As the younger, cooler kid sister of traditional digital marketing, influencer marketing is often caught up in its own debate over return on investment (ROI). With the death of organic reach over the last few years, marketers have been forced to hop on board in the pay to play space to keep up a decent reach and frequency.

As the platforms race to commoditize all social content and continually adjust the rules of viewability, access and tweak those pesky algorithms, influencer marketing stands out as a distribution model that goes beyond those metrics and instead provides reach with intensity.

At #SMWNYC, Meg Scheding (Director of Product Marketing, Fullscreen) shared how to capitalize on the influencer world of meaningful connections and fan engagement through an audience-first lens, highlight the proper mix of organic and paid social spend, and review the metrics that yield true influencer marketing ROI.

Further analysis and commentary from Meg’s #SMWNYC talk

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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