Register

Why Influencer Marketing Works with Youth Culture for Real ROI

Marketing

photo

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.

As the younger, cooler kid sister of traditional digital marketing, influencer marketing is often caught up in its own debate over return on investment (ROI). With the death of organic reach over the last few years, marketers have been forced to hop on board in the pay to play space to keep up a decent reach and frequency.

As the platforms race to commoditize all social content and continually adjust the rules of viewability, access and tweak those pesky algorithms, influencer marketing stands out as a distribution model that goes beyond those metrics and instead provides reach with intensity.

At #SMWNYC, Meg Scheding (Director of Product Marketing, Fullscreen) shared how to capitalize on the influencer world of meaningful connections and fan engagement through an audience-first lens, highlight the proper mix of organic and paid social spend, and review the metrics that yield true influencer marketing ROI.

Further analysis and commentary from Meg’s #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.



Watch SMW Live

SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.

Subscribe Now

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here