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What You Need to Know About “Schema Theory” and its Role in Storytelling

Humanity

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Join us for #SMWONE May 5 - 28, 2020 and hear from 300+ speakers across 150 sessions.


In 2017, how can story creators rise above the noise and leave the greatest impact in readers’ minds? In an era of data-driven journalism, it’s becoming clear that facts fade and stories stick. Bigger narratives cling to the mind’s scaffolding in a way isolated bits of data don’t.

When a story makes someone feel positive, energized, and, most of all, empowered, they are most likely to be impacted by it—and to help it go viral. At #SMWNYC, Amy O’Leary (Editorial Director, Upworthy) explored the emotions of shareability and virality, and why it’s imperative to make your audience feel first – and share, remember, and act second.

Further analysis and commentary from Amy’s #SMWNYC talk

Watch the full video of this session by signing up for our video platform, SMW Insider, which also features 100+ hours of past talks and interviews with industry experts.




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