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3 Terms in Artificial Intelligence that Marketers Should Know

Language and the Machine

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AI is changing everything through machine learning, data understanding, and bots, and if used correctly, this technology can also help marketers grow audiences in a personal way, to the point where every interaction and engagement is clearly defined, and perhaps even predicted.

To learn about AI in a marketing context, it’s important to have a foundational understanding of certain terms. At #SMWNYC, this idea was explored by Vince Lynch, CEO of IV.AI, a company that builds customized artificial intelligence to help businesses find better solutions, audience insights, and bot use cases.

The three terms Vince defines are:

  1. Image recognition = teach machines to understand what’s happening in an image
  2. Natural language processing = understanding what a word means based on data of the word
  3. Bots = a way to communicate with your audience in an automated fashion

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