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How The Daily Show Distributes TV Content Across Social Channels

Culture

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When “The Daily Show” re-launched with new host Trevor Noah, they were careful to consider who their new audience would be and where to reach them. The show has reinvented itself as a multi-platform franchise, constantly looking for new opportunities in how to package and distribute comedy.

The social strategy acknowledges the fast pace of today’s media cycle and takes advantage of the constant ability to put out a unique take for audiences of the show. The Daily Show team offers a combination of original content created exclusively for social platforms, as well as content sourced from episodes of the show.

At #SMWNYC, Comedy Central’s VP of multi-platform content strategy, along with The Daily Show’s producers and correspondents, participated in a discussion about the daily conversation that happens between the show and its fans on social media.

Further analysis and commentary from this #SMWNYC talk

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