How The Daily Show Distributes TV Content Across Social Channels

When “The Daily Show” re-launched with new host Trevor Noah, they were careful to consider who their new audience would be and where to reach them. The show has reinvented itself as a multi-platform franchise, constantly looking for new opportunities in how to package and distribute comedy.

The social strategy acknowledges the fast pace of today’s media cycle and takes advantage of the constant ability to put out a unique take for audiences of the show. The Daily Show team offers a combination of original content created exclusively for social platforms, as well as content sourced from episodes of the show.

At #SMWNYC, Comedy Central’s VP of multi-platform content strategy, along with The Daily Show’s producers and correspondents, participated in a discussion about the daily conversation that happens between the show and its fans on social media.

Further analysis and commentary from this #SMWNYC talk

"Let the content come first and then figure out what platform it belongs on." @raminhedayati tip for producing. #SMWNYC #SMWTheDailyShow

— SMW New York (@smwnyc) March 2, 2017

No moderation on user comments, etc. from @TheDailyShow team. "Have at it in the comment section" – @roywoodjr #SMWNYC #SMWthedailyshow

— Danielle Stein (@daniellestein1) March 2, 2017

.@roywoodjr on the negative comments he gets on social: "Arguing is still engagement. I need those clicks.” #SMWNYC #SMWTheDailyShow

— scottbrodeur (@scottbrodeur) March 2, 2017

“If we’re figuring out a way to make it funny, to some degree, we’re helping some people cope and deal with it.” #SMWNYC #SMWTheDailyShow

— Risa Xu (@RisaXu) March 2, 2017

You want to think about what people want to see, but you have to start with your voice. – @elizacossio #smwthedailyshow

— Alli T. (@AlliThrasher) March 2, 2017

re: writing content – "You always want to start from a place that is true to yourself." – @elizacossio #SMWNYC #SMWTheDailyShow pic.twitter.com/n12Ew7jJD2

— Risa Xu (@RisaXu) March 2, 2017

Social media reshaped the news, changing the way @TheDailyShow satirizes it, from production to segment structure #SMWTheDailyShow

— PRNmedia (@PRNmedia) March 2, 2017

"My mom shared it and that's our target demo" – @hasanminhaj on the Daily Show's Between the Scenes segments #SMWTheDailyShow #SMWNYC pic.twitter.com/7EEd3phT7o

— Lauren Meehan (@binxymeehan) March 2, 2017

"Social media allows people to see the show outside of the 30 minute time slot." –@hasanminhaj #SMWTheDailyShow pic.twitter.com/jhyGef3yP5

— MediaCom USA (@MediaComUS) March 2, 2017

"Social media's effect on news has indirectly affected how we satirize news." – @hasanminhaj #SMWNYC #SMWTheDailyShow

— SMW New York (@smwnyc) March 2, 2017

"You can't wait 30 minutes for the response joke. It changes with every situation" @raminhedayati #SMWNYC #SMWthedailyshow

— Danielle Stein (@daniellestein1) March 2, 2017

You don't have to wait for ratings anymore. With social, it's instant gratification. @NicholasDDyer #SMWTheDailyShow

— Catherine Tymkiw (@ctymkiwcnn) March 2, 2017

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