Facebook’s Messenger is bringing more “Instant Games” to the platform


Social Media Week

There are now up to 50 games titles available on Messenger depending on what device you use and where you are located, with more to be added over time to Instant Games on Messenger.

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Facebook is rolling out “Instant Games” on Messenger to its 1.2 billion users. Part of the update includes “rich gameplay features” which, according to Facebook:

“allow developers to create unique and sophisticated experiences and Game bots to help game makers surface exciting features like new levels and rewards. Rich gameplay features such as turn-based games (our most requested feature) can also weave in leaderboards and tournaments, and offer more visually engaging and customizable game messages during play. Game bots help re-engage players by calling out new game options and encouraging competition with updates on the leaderboards.”

In Facebook Messenger’s announcement, Andrea Vaccari (Product Manager, Messenger) explained that there are now up to 50 games titles available on Messenger depending on what device you use and where you are located, with more to be added over time to Instant Games on Messenger.

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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