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5 Ways To Use The Social Trifecta To Amplify Your Social Marketing

Marketing

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How to optimize owned, earned, and paid social media.

Social media marketers focus their attention on three different social strategies: owned, earned, and paid. Each of the strategies focuses on a specific audience.

Over the years, companies have turned their focus away from owned/organic, which is at an all-time low and has shifted primarily towards paid social. But what about earned social?

Tracx, the social media management software company believes that social marketers need to use all three strategies to succeed in the social landscape, which they have dubbed “The Social Trifecta,” and it all starts with earned social.

92% of consumers trust earned media over only 50% trusting ads. Earned social is also 40% more likely to spur consumer action then owned social.

The intersection of all three strategies meets at this Social Trifecta where marketers can find new channels, insights, and create marketing campaigns with user-generated content.

Check out the complete Social Trifecta infographic below:

via: Tracx

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